TikTok is celebrating Small Business Month 2025 by launching a $1 million ad credit giveaway aimed at empowering U.S. entrepreneurs to grow and thrive on the platform. This initiative is part of TikTok’s broader commitment to support small businesses through financial assistance, educational resources, and community engagement.
🎯 What’s the Offer?
- $1 Million in Ad Credits: TikTok will award $2,000 in ad credits to 500 eligible U.S.-based small businesses. These credits are intended to help businesses increase their visibility and reach on the platform.
- Eligibility Criteria:
- Must be a U.S.-based small business with fewer than 500 employees.
- New to TikTok Ads.
- Have an active and compliant TikTok Ads Manager account.
- Ad credits must be used by July 14, 2025, or they will expire.
📚 Additional Support Initiatives
- TikTok Academy Webinars: Starting May 15, weekly webinars will provide expert guidance and strategies for creating effective ad campaigns.
- “100 Ways to Grow on TikTok” Video Podcast Series: This series will share stories and insights from entrepreneurs who have successfully used TikTok to build their brands.
- Small Biz Fest Roadshows: In-person events in Los Angeles, New York City, and Austin will offer small business owners opportunities to learn how to maximize their presence on TikTok.
🌟 Success Stories
- Cocoa Asante (@cocoaasante): Founder Ella Livingston scaled her luxury chocolate brand globally after a viral review by creator Keith Lee.
- Coastal Caviar (@shopcoastalcaviar): Kelly Bozigian launched her handmade charm necklace business and reached $1 million in revenue within six months.
- BossUp Cosmetics (@bossupcosmetics): Founder Aaliyah Arnold saw her business grow by 500% after launching a color-changing lip oil through TikTok Shop, selling over 500,000 units and purchasing her first home at age 20.
📝 How to Apply
Interested small businesses can apply for the ad credit giveaway and access additional resources by visiting tiktoksmallbizfest.com
This initiative underscores TikTok’s role as a powerful platform for small businesses to connect with new audiences, share their stories, and achieve significant growth. By providing financial support and educational resources, TikTok aims to foster a thriving community of entrepreneurs.
